Customer-Segmentation---Purchasing-Behavior
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Updated
May 20, 2024 - Jupyter Notebook
Customer-Segmentation---Purchasing-Behavior
Unsupervised machine learning
Clustered behavioral data into two groups, regardless of gender, and evaluated cluster consistency with gender division using silhouette and Davies-Bouldin scores. Additionally, identified the optimal cluster count using the elbow method and re-evaluated clustering efficacy.
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