Marketing Mix Modeling (MMM) flow
Past due by about 2 years
71% complete
As a first use case, we want to create all necessary blocks to build an analytics flow for marketing mix modeling. For the model itself, we will integrate the Robyn model developed by Meta.
The model's outcome will be a recommendation on how to allocate your digital marketing spend (e.g., 30% on Instagram, 20% on Google ads, 50% on TikTok).
As a first use case, we want to create all necessary blocks to build an analytics flow for marketing mix modeling. For the model itself, we will integrate the Robyn model developed by Meta.
The model's outcome will be a recommendation on how to allocate your digital marketing spend (e.g., 30% on Instagram, 20% on Google ads, 50% on TikTok).